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souris putain !

November 2020

“ souris putain! ” (in english, “Smile, for god sake !”) is a french podcast animated by Héloïse Soriano, available on Apple Podcasts, Deezer and Spotify.

Héloïse invites people to share their lives, stories, and fun facts; and pushes us to reconnect with what we love, what we experienced that made us feel most alive... and finally, she helps us identify with what makes us truly happy. 

With this manual typography, the identity of “souris putain! ” is a mix between the programming that we’ve gathered throughout our lives as kids and the exclamation of also defining our own rules!  

Photography credits: 
 Faith Yarn & Jon Tyson